In my capacity as a community newspaper editor, it is always a pleasure to work with Susan Kricun. She not only knows her clients inside and out, but she also has a keen awareness of what the media needs to cover that client. Susan is responsive to inquiries, always has collaterals at hand or can quickly gather them and is always cognizant of an outlet’s demographics and coverage area. Susan does not pitch out of left field; she breaks down how her client fits within an outlet’s sphere of coverage, and why its audience should know about that client. And then she follows up and always follows through.