A BOUTIQUE FOUNDER-LED firm with big-picture vision
Kricun Media is a Phoenix-based public relations, marketing communications, and special events firm founded by Susan Kricun in 2002. Known for strategic storytelling, thoughtful counsel, and high-touch client service, Kricun Media helps organizations, brands, and mission-driven leaders clarify their message, elevate their visibility, and connect more meaningfully with the audiences they serve.
Founder-led and supported by a trusted network of experienced collaborators, Kricun Media offers expertise across media relations, message development, brand visibility, event planning, social media, writing and editing, web support, production, and sponsor activation.
From media strategy and community engagement to memorable live and virtual events, Kricun Media approaches each opportunity with creativity, clarity, and professionalism.
Susan Kricun, Founder
Susan Kricun is the founder of Kricun Media, a Phoenix-based public relations, marketing communications, and special events firm, and a longtime communications strategist known for helping clients tell stories that move people to action.
With a background in journalism and public relations, Susan has built her career helping organizations, brands, and mission-driven leaders clarify their message, strengthen their visibility, and communicate with greater clarity and impact. Her experience spans the lifestyle, sports, entertainment, hospitality, nonprofit, and community-focused sectors, and includes publicity placement on the local, regional, and national levels, as well as the planning and execution of live and virtual events ranging from intimate gatherings to audiences of more than 15,000.
Before founding Kricun Media in 2002, Susan held leadership roles in the sports and entertainment industry with the NBA’s Phoenix Suns and the NHL’s Phoenix Coyotes. At age 31, she was one of 11 vice presidents and the only woman on the Coyotes’ leadership team. She also served as Executive Director of Coyotes Charities, where she created and launched the organization’s charitable foundation and helped generate $1 million in fundraising support.
Earlier in her career, Susan founded Ink Communications and began her PR career at SRO Communications, where she served as spokesperson for America West Arena, promoted more than 100 concerts and family shows, and supported communications efforts for major Arizona sports and entertainment brands.
Over the years, Susan’s clients and collaborations have included Ryan House, Arizona Biltmore, HMSHost at Phoenix Sky Harbor International Airport, ASM Global/Desert Diamond Arena, Valley Metro Light Rail, and Super Bowl XLIX’s Taste of the NFL.
In addition to her client work, Susan has served as adjunct faculty at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, where she taught Writing for PR and Intro to PR. Her marketing work for America West Arena was also recognized in Public Relations Campaigns and Techniques, published by Allyn & Bacon.
Susan is also the host of Love From the Inside Out®, a podcast she launched in July 2025 exploring themes of self-trust, reinvention, voice, healing, and living and leading from the inside out. What began as a personal passion project has grown into a global conversation, reaching listeners in more than 30 countries and over 275 cities worldwide.
A graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, Susan lives in Phoenix and continues to do the work she has always loved most: helping people and organizations communicate what matters in a way that feels clear, compelling, and true.