Kricun Media

  • Making You the Center of Attention

Strategic storytelling, public relations, and events with purpose. Learn More

Strategic public relations programs that build visibility, strengthen credibility, and connect clients with the audiences they want to reach.

Strategic, well-executed events designed to elevate brands, engage audiences, and create meaningful experiences.

Thoughtful social media strategies that strengthen brand visibility, support reputation, and foster meaningful audience engagement.

Strategic communications and event consulting grounded in experience, creativity, and practical support.

  • I have been working with Susan Kricun for more than 20 years. She is extremely competent and easy to work with in every way. Her expertise in dealing with clients from a marketing standpoint is right on target. And she stays focused until the project or goal is reached. She is an excellent writer and copy editor. I would highly recommend her to anyone looking for a true public relations professional who gets results.

    - Susan Aavang | Publisher, Biltmore Lifestyles Magazine
  • In my capacity as a community newspaper editor, it is always a pleasure to work with Susan Kricun. She not only knows her clients inside and out, but she also has a keen awareness of what the media needs to cover that client. Susan is responsive to inquiries, always has collaterals at hand or can quickly gather them and is always cognizant of an outlet’s demographics and coverage area. Susan does not pitch out of left field; she breaks down how her client fits within an outlet’s sphere of coverage, and why its audience should know about that client. And then she follows up and always follows through.

    - Kathryn M. Miller | Editor, North Central News
  • As a longtime magazine Editor-in-Chief, there are a select few people I’ve learned to rely on over the years. Susan Kricun is one of them. She understands the focus and needs of my various publications and always delivers relevant, unique, and interesting pitches, and she always meets deadlines and responds quickly when I reach out with a question or to connect with one of her clients. She is a true gem!

    - Michelle Glicksman | Editor-in-Chief, Scottsdale, Paradise Valley and Chandler City Lifestyle Magazines
  • Susan Kricun has a versatile skill set, a quick mind, and a warm and pleasant personality.  She can do almost anything a job takes, do it well, and have a smile on her face when she’s finished the project.  There is never a worry when Susan has the assignment.

    - Jay Thorne | Jay Thorne, Inc.
  • Not only was Susan a delight to work with, but she gets results! I was amazed at the amount of publications that promoted my business based on Susan’s press releases.  Everything from front page news articles to a live demonstration/interview on the news. She continued to have great ideas on how to promote my business. Susan worked hard at getting the word out about my restaurant and the excellent press I received proved she is priceless.

    - Polly Levine | Owner, Chestnut Lane
  • I have worked with Susan for the last 17 years. You will not find a more competent, focused and respected PR agent in the Valley. Susan’s ability to get to the right audience is uncanny. She sets a goal and does everything possible to meet it. She not only has great relationships in the local media but maintains a very broad base of professional relationships as well.

    - Cathey Moses | Former GM and VP of Booking & Marketing Grand Canyon University
  • Vincent on Camelback has enjoyed our working relationship with Kricun Media for nearly nine years.  Susan is wonderful to work with and her guidance and counsel with regard to public relations has profited our various businesses in many ways. She also has vast media contacts in the Arizona market and has facilitated several media opportunities that have been very beneficial to us throughout the years, including print, television and radio. Vincent on Camelback strongly recommends Kricun Media for any PR or marketing needs your firm might have in the Phoenix market.

    - Leevon Guerithault | Owner, Vincent on Camelback
  • As food writer for the Arizona Republic, I worked for nearly nine years on numerous stories with Susan Kricun. In my book, she ranks as one of the Valley’s most competent public relations and marketing specialists for a multitude of reasons. First, she understands the media, from deadlines to story focus, and pitches stories accordingly. In addition, her news releases are accurate and comprehensive. Susan also accommodates the media’s need for photography by arranging times and location for food photo shoots. Equally important, she is delightful to work with.

    - Karen Fernau | Former Food & Drink Reporter, Arizona Republic
  • When I think of Susan Kricun, I think three words… she knows television!! After going “live” from her events for more than a decade, I’m always guaranteed to have a ton of visuals, viewer-friendly information (completely organized for you) and most importantly… LOTS OF FUN! It’s always “can’t turn away” t-v with Susan, so when she calls me or the desk… we all know it’s a guaranteed, homerun live shot or story. With her experience from concerts, professional sporting events, charity causes…you name it, Susan knows everyone in town and has a stellar reputation for getting the job done for her clients. She delivers!!

    - Sean McLaughlin | CBS 5 Chief Meteorologist/News Anchor
  • I have to say, being in television for more than 20 years, I have seen my share of segment guests and the folks who represent them.  I have to tell you, when I know that Susan Kricun is involved, I can count on it being a great bit.  I have known Susan for years.  Our relationship started out a little icy! I say that literally! I met Susan when she was working with the Phoenix Coyotes hockey team and their Charities.  It’s been a warm relationship ever since.  Susan has aligned herself with some great people.  I should really say that these great people have realized the value that Kricun Media can bring to them.  Whether it’s a new business, a charity, an existing powerhouse in the Valley, Susan has managed to take them to the next level.  There’s a lot of bad television out there…just never when Susan is involved!

    - Tara Hitchcock | Tara on TV Travel Writer/Former host KTVK Good Morning AZ

Insights

Why Public Relations Still Matters

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Public relations remains one of the most powerful ways to build trust, shape perception, and help the right audiences understand what makes a brand, organization, or leader worth paying attention to. In a crowded media landscape, visibility alone is not enough. What matters is clear, credible communication that connects with people in a meaningful way. […]

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